Next-Generation International Fashion Show
JAPAN COUTURE
FASHION WORLD
Seize the Opportunity to Soar Globally!
YUNA HATTORI PRODUCED
JAPAN COUTURE
FASHION WORLD
Event Date
Saturday, October
18, 2025
Venue
American Club
About
JAPAN COUTURE FASHION WORLD
From Tokyo to the World
A Future Connected Through Fashion
We provide a platform where emerging designers from around the world can come together, share cultures and ideas, and create the next generation of fashion. This show aims to promote cross-border cultural exchange through fashion and serve as an opportunity for all participants to explore new possibilities.
JAPAN COUTURE
FASHION WORLD
Mission
Transforming Tokyo into a Global Fashion Capital
Providing a Platform for Emerging Designers & Promoting Cultural Exchange
A New Movement
Positioning Japan as a globally recognized "Japan Collection Week," officially supported by the government, similar to Paris and Milan, and establishing a new movement in the fashion industry.
A Stage to Soar onto the Global Scene
Discovering and nurturing young, talented designers and models with the potential to shape the future of Japan’s fashion industry, providing them with a platform to launch their careers internationally.
Expanding Opportunities for Participating Models & Empowering Women
Expanding opportunities for participating models and promoting the excellence of Japanese female models on the global stage.
Business Expansion for Participating Designers
Providing a networking platform for participating designers to seize business opportunities and expand their ventures.
Expansion of Re-Fashion Business
Supporting sustainable fashion aligned with the SDGs by offering a stage for designers to present works made from renewable fibers.
Now Accepting Model
Audition Applications!
Step on to the same stage
as the world's top models
and seize the opportunity
to launch your international career!
We're here to fully support
your journey to the global stage.
Your potential is limitless!
Apply now!
Paris
Milano
Entry Overview
Eligibility Requirements
Selection Process
First Round
Document screening and interview (online interviews accepted)
Second Round
Six sessions of walking and practical lessons held in Tokyo, Nagoya, and Osaka
Final Selection
Public runway evaluation during the JAPAN COUTURE FASHION WORLD event on October 18, where 10 models will be selected
Entry Method
Please apply through our official LINE account.
Participation Fees
▶Entry Fee: ¥11,000 (tax included)
▶Lesson Fee: ¥80,000 (tax included; applicable only to those who pass the selection process)
Entry Benefits
The ten selected participants will receive
★An opportunity to model in either the Paris or Milan Fashion Week
★Full coverage of travel, accommodation, and photographer expenses
★An invitation ticket to a Louis Vuitton show
★An invitation ticket to a CHANEL show
Entry Method
To apply, please follow the steps below
・Click the "Register for Official LINE Account" button below to add "YUNA ELLITE SOCIETY" as a friend on LINE.
・Access the "JAPAN COUTURE FASHION WORLD Model Entry Form" from the rich menu displayed at the bottom of the screen.
・Fill in all required fields in the entry form.
In the referral field, be sure to enter "Representative Hattori".
・After completing the form, send the message "KANON" via the "YUNA ELLITE SOCIETY" official LINE account.
Recruiting designers
Now accepting entries
Benefits of Designer Participation
- Opportunity to participate in business matching events
- A chance to showcase each designer’s unique identity to the world through social media
- Exchange knowledge on cross-cultural textile techniques and sustainable materials
- Winners of the Best Designer Award will earn the right to participate in official international fashion weeks such as those in Paris and Milan
Step on to the same stage as the world's top models and seize the opportunity to launch your international career!
Executive Organizer
YUNA HATTORI
A pioneer in eyelash extensions and body jewelry in Japan, Yuna Hattori has been a leading figure in the beauty industry for 30 years, managing five companies. Currently, she operates esthetic salons in Nagoya and Azabu-Juban, Tokyo, with a focus on Hyper Energy Therapy®, a treatment featuring world-patented technology.
She developed the groundbreaking “Handheld Microcurrent Guidance Technology,” which has been implemented in 200 beauty salons worldwide, including overseas locations.
As a model and beauty expert, Hattori has appeared in or been featured in approximately 200 media outlets. She also served as the chairman of Yokozuna Hakuho’s Nagoya Support Group for seven years.
With connections spanning politics, business, sports, and entertainment—including figures like Aichi Governor Hideaki Omura and Deputy Prime Minister Taro Aso—Hattori has also sustained over 20 years of volunteer work under her initiative “Smile to the World.”
For around seven years, Hattori has been active as the designer of the kimono dress brand “KANON.” She is dedicated to supporting kimono-producing regions and artisans by producing kimono dresses. She believes that hosting “Kimono Dress Fashion Shows” both in Japan and internationally not only promotes the allure of Japanese traditional culture but also creates a new market for kimono revival.
Her versatile talents, professionalism, and high level of expertise have earned her numerous significant opportunities across various industries.
・JAPAN COUTURE FASHION WORLD Organizer
・President & CEO of TOUT LE MONDE Co., Ltd.
・President & CEO of Etna Beaute Co., Ltd.
・Representative Director of the International Microcurrent Association
・Representative Director of Medical Clover Association
・President & CEO of Hachi Co., Ltd.
・Vice President and Board Member of ASIA GOLDEN STAR AWARD
・Representative Director of MIRAI WOMEN SUMMIT
